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This site states the following, "The furniture quality Cortland Cases allows the discriminating Doll House Miniaturist, Scale Car Enthusiast or collector of other small treasures an opportunity to display their talents or collectables in an attractive dust free environment." We noticed that the web page stated " The Interchangeable Insert feature provides a chance to generate a variety of different Vignettes to display in the same case at different times." It also stated " The Insert becomes the canvas upon which the artist creates three-dimensional art. To display their artistic talents." The header had cortland as the highest ranking keyword. It was followed by cases, miniaturist, and vignettes which isn't as ranked as highly as cortland. The next words the site uses is miniature. hobbyists was also included and could not be understood by search crawlers.